Post by mamunur22 on Feb 2, 2024 22:53:47 GMT -6
Traffic, Conversion, Closed Deals, and Customer Value are the default KPIs that we use to focus any Inbound Marketing campaign. In order to study, analyze, and comprehend this process, we have to take a look at two specific actions: Capturing and Converting. How can we bring these components together? The answer lies in workflows. Workflows are gaining increasing prominence in digital marketing strategies. That’s why we need to grasp what they are, how they work, and the best tools out there in order to deploy them according to your needs. These questions will make the difference between your brand’s success or failure in implementing them. Here’s how you should grasp a workflow in an Inbound Marketing strategy. What’s a workflow Gaining tangible results is at the heart of every Inbound Marketing strategy, and that’s why automating and measuring the impact of every action we carry out through workflows is fundamental. Workflows (a sequence of actions of processes) start to work when a user initiates their first interaction, whether it be clicking on a specific web page, filling out a form, reading an article, or downloading an ebook. Example of a digital marketing workflow process in Inbound Marketing Workflows are triggered by this “initial encounter”.
In this case, the workflow is a series of actions (like sending emails) that we previously automated. These actions come about to have every lead pass through the sales funnel until they turn into a customer. The main benefits of workflows are: Generating an optimal, qualified database. Knowing, analyzing, and educating that database through lead nurturing (and guiding those leads through the sales funnel). Automating an array of actions while boosting productivity and allowing the team to focus on other tasks. How to create an inbound Telegram Data marketing workflow diagram: 1. Define your Buyer Persona and goals Who are you going to target? What do you want to achieve? Who will your prospects be? You need to have precise goals you want to achieve and offer content that meets your target audience’s characteristics. I’ll break it down in my next point. 2. Content is your greatest showcase As Pablo Picasso once said, “Inspiration exists, but it must find you working.” Not everyone will read all your content (or receive it well). Be concise and offer logical narratives that will attract and capture leads. 3. Choose the best tools for workflow management There are various tools and programs that will make it easier for you to deploy your digital marketing workflow process. Here’s a selection of some of the best: - Marketing Cloud: This program is one of the B2C (Business to Consumer) Salesforce clouds.
This tool’s primary benefit is that it lets you create personalized experiences for every user through the customer journey. There are numerous sub-clouds like Journey Builder, Email Studio, Advertising Studio, Mobile Studio, Social Studio, and Audience Studio that enable you to offer an optimal experience on every channel. - Pardot: This Salesforce solution is a lead management and automation tool geared towards B2B enterprises. Pardot’s strength lies in that it lets you quickly and visually grasp each prospect’s funnel stage and the next steps pending in order to nurture these leads until they turn into customers. One of the main benefits is that it lets you create smart automation. - Hubspot: This software is one of the most popular marketing automation tools for workflows in the digital marketing space. Their software makes it easy for you to detect both sales opportunities and automated, personalized functionalities (depending on every user’s behavior in the sales funnel). It also lets you access the possible information about what customers are needing or seeking. Hubspot workflowsSource: HubSpot - Act-on: This tool is a direct competitor of HubSpot. It offers services like integrations with CRM platforms like Salesforce, automated and personalized email marketing according to every lead’s behavior, among others. Act-on workflow template Source: Act-on 4. Create actions to garner results Once you create the workflow and choose how your leads will enter it, it’s time for you to propose and develop tactics. The most frequent are: Delay. This technique is used to add time intervals between actions. An example is leaving some days or weeks between emails. Send an email. This action focuses on programming an e-blast to your database. An example would be if a user downloaded a file at the top of the funnel, after some time they’ll be ready to receive more sales-promoted content. Send internal emails. This action determines when a lead moves into a specific part of the workflow in real-time.
In this case, the workflow is a series of actions (like sending emails) that we previously automated. These actions come about to have every lead pass through the sales funnel until they turn into a customer. The main benefits of workflows are: Generating an optimal, qualified database. Knowing, analyzing, and educating that database through lead nurturing (and guiding those leads through the sales funnel). Automating an array of actions while boosting productivity and allowing the team to focus on other tasks. How to create an inbound Telegram Data marketing workflow diagram: 1. Define your Buyer Persona and goals Who are you going to target? What do you want to achieve? Who will your prospects be? You need to have precise goals you want to achieve and offer content that meets your target audience’s characteristics. I’ll break it down in my next point. 2. Content is your greatest showcase As Pablo Picasso once said, “Inspiration exists, but it must find you working.” Not everyone will read all your content (or receive it well). Be concise and offer logical narratives that will attract and capture leads. 3. Choose the best tools for workflow management There are various tools and programs that will make it easier for you to deploy your digital marketing workflow process. Here’s a selection of some of the best: - Marketing Cloud: This program is one of the B2C (Business to Consumer) Salesforce clouds.
This tool’s primary benefit is that it lets you create personalized experiences for every user through the customer journey. There are numerous sub-clouds like Journey Builder, Email Studio, Advertising Studio, Mobile Studio, Social Studio, and Audience Studio that enable you to offer an optimal experience on every channel. - Pardot: This Salesforce solution is a lead management and automation tool geared towards B2B enterprises. Pardot’s strength lies in that it lets you quickly and visually grasp each prospect’s funnel stage and the next steps pending in order to nurture these leads until they turn into customers. One of the main benefits is that it lets you create smart automation. - Hubspot: This software is one of the most popular marketing automation tools for workflows in the digital marketing space. Their software makes it easy for you to detect both sales opportunities and automated, personalized functionalities (depending on every user’s behavior in the sales funnel). It also lets you access the possible information about what customers are needing or seeking. Hubspot workflowsSource: HubSpot - Act-on: This tool is a direct competitor of HubSpot. It offers services like integrations with CRM platforms like Salesforce, automated and personalized email marketing according to every lead’s behavior, among others. Act-on workflow template Source: Act-on 4. Create actions to garner results Once you create the workflow and choose how your leads will enter it, it’s time for you to propose and develop tactics. The most frequent are: Delay. This technique is used to add time intervals between actions. An example is leaving some days or weeks between emails. Send an email. This action focuses on programming an e-blast to your database. An example would be if a user downloaded a file at the top of the funnel, after some time they’ll be ready to receive more sales-promoted content. Send internal emails. This action determines when a lead moves into a specific part of the workflow in real-time.