Post by account_disabled on Feb 11, 2024 4:42:35 GMT -6
This acquisition and traffic lever to develop the business? February 16, 2022AuthorAude Salak google-ads.png Google Adwords (now Google Ads) campaigns began two years after the birth of the world's most used web search engine. They initially had a few hundred advertisers. Today the American giant's advertising turnover exceeds 75,000 billion dollars and the number of pages indexed is around 30,000 billion. Google Ads has become a very powerful tool if you master its workings. Summary Earn more by referencing better
If you type “buy a car” on your keyboard, you will systematically come across several well-known brands on the first page. These brands work as much on natural referencing ( SEO ), through the quality of their texts as on paid referencing (SEA). Machine learning algorithms do the rest and Afghanistan Telemarketing Data place the best ads on the first pages. For this reason, large groups invest tens of millions of euros each year in this type of campaign. Increasingly, SMEs are following this model and devoting a significant portion of their advertising budget to promoting keywords intended to increase traffic to their sites. Google has a virtual monopoly on Internet searches (more than 90%).
The ROAS (Return On Ad Spend) would be on average 200%. In fact, one euro spent on advertising would yield two euros according to Digital Marketing That Drives Results . In addition, one in two Internet users who click on a paid advertisement turn into a customer. How to make the most of paid referencing? Before embarking on a campaign, it is essential to determine coherent objectives: Develop the number of visits to your site Gain notoriety Multiply prospects Sell This involves working on keywords. Starting with a collective brainstorming is a recommended first step. Then, analyzing each word allows you to determine the most relevant
If you type “buy a car” on your keyboard, you will systematically come across several well-known brands on the first page. These brands work as much on natural referencing ( SEO ), through the quality of their texts as on paid referencing (SEA). Machine learning algorithms do the rest and Afghanistan Telemarketing Data place the best ads on the first pages. For this reason, large groups invest tens of millions of euros each year in this type of campaign. Increasingly, SMEs are following this model and devoting a significant portion of their advertising budget to promoting keywords intended to increase traffic to their sites. Google has a virtual monopoly on Internet searches (more than 90%).
The ROAS (Return On Ad Spend) would be on average 200%. In fact, one euro spent on advertising would yield two euros according to Digital Marketing That Drives Results . In addition, one in two Internet users who click on a paid advertisement turn into a customer. How to make the most of paid referencing? Before embarking on a campaign, it is essential to determine coherent objectives: Develop the number of visits to your site Gain notoriety Multiply prospects Sell This involves working on keywords. Starting with a collective brainstorming is a recommended first step. Then, analyzing each word allows you to determine the most relevant